Client impact
Marketing spend as a decision view
A nutrition business sees spend against sales by brand and moves money while the year can still change.
Functions · Sales & marketing
Commercial analytics tied to revenue, not vanity metrics.
Pipeline, pricing, promotion and marketing spend in one view, from sell-in to sell-out, so commercial teams can see what moved the number and what to do next week.
What leaders are dealing with
Four reasons the sales meeting runs long.
- 01
Three versions of sales
ERP shipments, CRM pipeline and distributor data disagree, and the meeting is spent reconciling instead of deciding.
- 02
Marketing spend is a total
Budgets are tracked by line item, not by brand, channel and return, so cuts fall on what is visible rather than on what works.
- 03
Promotions are judged after the fact
Price and promotion lift is calculated too late and too coarsely to change the next cycle.
- 04
The field cannot see sell-out
Incentives reward what distributors buy, not what consumers take home, so stock piles up in the channel.
Where we help
From demand to the sales floor, stage by stage.
Demand and market
Where is the market moving, and where are we?
- Market share, category and competitor views by region
- Demand forecasting by channel and account
- Consumer and e-commerce performance
Pricing and promotion
Which prices and promotions actually pay?
- Price realization and the discount waterfall
- Promotion lift, cannibalization and return
- Trade terms and claims visibility
Marketing spend
Is every dollar in the right place?
- Spend versus plan by brand and channel
- Pacing of leads, visits and revenue against spend
- Attribution across digital and field
Sales execution
Is the pipeline real and the field focused?
- CRM pipeline hygiene and conversion by stage
- Account prioritization and territory design
- Sell-in to sell-out coverage and incentives
Client impact
What it looks like when it is done.
What we bring
Solutions that deliver impact.
01
Commercial single view
- Sales, pricing and share in one model
- Sell-in, sell-out and inventory in the channel
- Account and territory hierarchies managed once
02
Price and promotion analytics
- Discount waterfall to pocket price
- Promotion lift and return by event
- Guardrails for the next cycle
03
Marketing performance
- Spend, pacing and return by brand and channel
- Lead-to-revenue funnel
- Campaign attribution
04
Pipeline and CRM
- Dynamics 365 Sales and Salesforce reporting
- Stage conversion and forecast accuracy
- Next best action for account teams
05
Demand forecasting
- Machine learning by channel and account
- Promotion-aware forecasts
- Accuracy by horizon
06
Generative AI for content
- Product descriptions and alt text at scale
- Review workflows with approval
- Brand-voice guardrails
Insights
Perspectives from our consultants.
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